Although it’s true I’ve been salty my whole life, today marks a decade of being salty in a permanent and very public forum. I’ve never once deleted a blog or retracted anything I’ve said, even when it was probably blatantly ill-informed or incorrect. And that my friends, is the beauty of the people’s internet. Say whateva ya want and keep it moving. Since I’ve made this milestone a BFD and hyped it up for several months and forced two celebrations down your throat, it only made sense to also memorialize it on the thing that we’re celebrating in the first place. So, humor me in this reflection/summary of 10 years of doing something…the longest I’ve ever done anything. Or don’t humor me and buzz all the way off, ‘CAUSE I DON’T EVEN WANT YOU READING MY BLOG IF YOU DON’T SUPPORT IT.

The Origin Story

Let me paint a picture of what ten years ago looked like for ya girl. I had moved to Boston in September of 2014. For a job? No. For a boy? That’s very rom-com adorbs, but also no. To get my masters degree at Harvard? HAHAHAHAHA. Nah. I did exactly one calendar year out of college, 8 months of that year living at home and working my first “corporate” job with my sister as my colleague and I said, that’s enough of that. So, I packed up a truck and hit up Allston Christmas, which by the way, was about as terrible as everyone says it is. Moving shit off of a truck on a tiny street with cars parked on either side while everyone else does the same exact thing is stressful AF. What was even more stressful was living off of my savings for the first month there with no job prospects. I’ve had so many hot flings with unemployment, it’s almost hard to keep track at this point but at 23 years old, this was my second or third and that’s already too many for being a fresh college grad. Also, this detail has nothing to do with my employment status, but I’d be remiss if I didn’t mention that I was skinny as hell when I moved to Beantown. Like, so skinny that I could wear a hard crop top that showed my belly button and pull it off. This was the last time I could do this. I peaked at 23. Which is also the age I lost my virginity. Coincidence? PROBS NOT.

Ok, back to professional speak now that you see how snatched my waist was. Luckily, I landed a temp gig doing admin work at Boston College and it was while I was doing mind-numbing data entry that I revisited the idea of a blog. To be perfectly honest, I was a HUGE Barstool Sports junkie and had read it every day since I had discovered it in 2009, relating the hardest to blogger KFC, who blogged at his full-time job as an accountant until they finally started making some money and he quit to go FT smut. He was my inspiration not only for his style of writing that was super conversational, but also sneaky blogging while getting paid by another company. He also followed me after I tweeted the below shout-out and clearly read some of my blogs or knew me well enough that when I went to a meet and greet after his comedy show in 2016, he goes IT’S THE SALTY JU and that made my LIFE. Didn’t get me a job. But a semi-famous internet persona knew who I was for a brief moment in time in the 2010’s and we’ll always have that.

I’d be lying if I said when I mulled this blog over that I didn’t have future goals of actually turning it into a job one day. At first I was aiming for the E! News, TMZ, Perez Hilton upper-echelon of celeb goss. I figured, if I ran my blog exactly like they did, that’s just a resume to submit if there was ever an opening for a writer. A few months in, I was setting my sights on Vulture or even Buzzfeed, really moving those goalposts from websites that draw a penis over Lindsay Lohan’s face or report a celeb death before the family is informed, to websites that write quizzes titled “choose a bunch of baby names and I’ll tell you which Disney Princess you are.” FOLKS, SHE IS GOAL ORIENTED.

Anyway, after polling everyone I’ve ever met and asking if they’d read a blog if I wrote it and of course feeling super insecure about it, while also wondering why the hell I chose to make a video for my capping project in college instead of a blog, which is perfect for me and EVERYONE else did it for an easy A… The Salty Ju was born. It certainly didn’t hurt that Taylor Swift dropped 1989, her much-anticipated foray from country into pop and I immediately had material to blab about. Realistically, you couldn’t stop me from blabbing those first few months of blogging. It was like a dam had broken and my 23 years of opinions NEEDED to be released in long-form blog or I would be killed by the Boston strangler. It also set the precedent for me to create Taylor content for every move she made. Something I’ve very much cooled off on, but those eras are forever sealed into the interwebs, which honestly is fine because in comparison to what her fans do now, I was tame.

If I may, I’d like to really detail how into this blog I got, and how much I assumed it would bring me a blossoming writing career. I started by unloading years of pop culture takes like dissecting what the Olsen Twins wore in the 90’s (my second most viewed blog of all time.) Pre-Internet content was a gold mine for me in the wee Salty Ju days. Then, I was inspired by another writer I had been following, Julie Klausner, a Housewives recap writer for Vulture. I thought, I watch a TON of TV. I could do that too! I started by recapping Real Housewives of Beverly Hills–just like her, imitation is the sincerest form of flattery. Then, all of my college roomies had been obsessed with The Bachelor and urged me to start watching so I could blog that, too. Didn’t have to ask me twice! My very first season of The Bachelor was Chris Soules in 2015. Being a fresh set of eyes to the Bach universe made me the perfect candidate for recapping because I was gleefully entertained by every trope and had not yet realized every season is exactly the same. Once I was hooked on that, I also added in the network shows I was watching at the time like Nashville or Empire. That’s how I found myself watching TV almost every night with a notebook taking notes, then going into work the next morning and immediately typing out a recap to be posted by 9am the day after a show aired. I reasoned that all of the big pubs make sure recaps are posted by the time you start work the next day (so people like me can read it at their desk.) If you’re a part of Bach Nation, you know that they LOVE a 2 or 3 hour episode. There were some Monday nights where I was staying up until midnight to get as much pre-written as possible so I could still get it published first thing the next morning.

AND DON’T EVEN GET ME STARTED ON AWARDS SHOWS! Realizing I could turn two blogs from one awards show in a red carpet AND a recap, I was doing the most. I’d be sorting through hundreds of red carpet photos while watching the show, taking notes for a recap, AND live tweeting. In the early Twitter days, EVERYONE was talking about the show in real time. Accounts were letting comedians and writers do “takeovers” to give their commentary and obviously, I thought this was my moment to shine. I literally get exhausted thinking of how much I was working on a Sunday night fo free. I feel like this is a nice time to remind everyone *once again* that I have never made a dime off of this blog, nor have I ever been offered any sort of opportunity from it. Instead, I pay an annual fee for the domain and WordPress hosting just simply for this space to exist. But sure, let’s give kids millions of dollars to make ‘get ready with me’ videos on TikTok. 🙄

The Evolution

Now that we’ve established I’m the type of person who has put more time and effort into this website for 10 years than she has into any of her paying jobs combined, I think it’s suffice to say, this blog is incredibly important to me and has been a MASSIVE part of my adulthood. Of course, if this WAS a paying job, I’d probably grow to resent it and lose the spark I’ve managed to keep for this long. I write about exactly what I want to write about, no word count (clearly), no editorial feedback. And if someone reads and likes it, GREAT. And if not, I can remain blissfully unaware that no one likes what I wrote. Unless, like the commenters on my running errands during the workday humor piece, y’all are a bunch of dicks and comment that you hate what I wrote. Thankfully, my salties have only been positive commenters through the years and I truly appreciate that.

Since The Salty Ju’s inception, I’ve had 17 different jobs – honestly, it’s possible that number is higher because even I lose track of how many FT and PT gigs I’ve bounced through in the last ten years. That being said, I’m sure this blog has also cost me job opportunities. If I had a nickel for every time I said “it’s a very specific type of humor and it’s not for everyone,” I’d be able to pay for this domain for the next 10 years. I wear the logo on my sleeve (jean jacket). I changed all of my social media handles to The Salty Ju and at some point came to accept the fact that this isn’t a heightened version of myself for entertainment, it’s really just me. I am the Salty Ju and she is me. I put my actual personality out there for all to see and judge in every snarky blog. Which can work in my favor, like when the only boyfriend I’ve ever snagged supposedly started reading my blog long before we began our courtship, and it became a way for us to flirt and compare notes on classic 90’s flicks in our early dating days. Tip to all future suitors, ya better be a fan of the blog cause it ain’t going anywhere and complimenting my writing is the fastest way to my heart. And let’s get real…in 2019 and 2020 when I was going through a breakup from said boyfriend, then quit my job and moved back home, then that sly minx of a pandemic hit to really solidify the suckfest that was my life, this blog became my lifeline.

Between actual therapy, and me sitting on the couch of my parents guest room every night until 2 am writing “diary” entries that would soon become chapters for a book and eventually “Salty Stories” on the blog, writing was the only thing that kept me moving forward. That year was when The Salty Ju evolved from bitching about People’s Sexiest Man Alive to talking about shitty things that were going on in my life that felt like the end of the world, and trying to make it entertaining enough for others to relate to and laugh at. And thank God for that, because if I hadn’t hit my rock bottom (800 different times), I wouldn’t have thrown every minute of my life into writing a book, which wouldn’t have led me to getting connected with the satire community, which wouldn’t have resulted in getting published on websites other than my own and I never would’ve started taking myself seriously and calling myself a comedy writer. I still mostly do it as a bit, because I have imposter syndrome, but if I may be so bold to put this in writing, my end goal out of this whole adventure is to eventually publish my book. How long will that take? Beats the hell out of me. One thing’s for sure, if I can stick with a blog for this long without turning a profit, and put up with people asking me if I’m Jewish every time I tell them the name AND spell it, I can keep working toward becoming a published author.

The Stats

I’ve always been a numbers nerd because I’m type A and I love the shit out of accomplishing things. That’s why I’ll tell you that in 10 years I’ve published 625 blogs. 200 of those blogs were posted in 2015 (I TOLD you I had a lot to say!) For comparison on just how nuts I really was, in 2023 I published 15 blogs. BIG DIFF. Also, I’m laughing at the stats that WordPress gives me. According to them, my most popular day was February 4, 2019 with 331 views, which is odd because I don’t even think I published a blog that day. And, I’ve had a total of 144,288 visitors. S/O to all of you for finding my corner of the internet either completely on accident, or on purpose. Even if it was to hate-read.

The Highlights

For newcomers, the OG crew, or anyone who can’t remember 625 blogs (ME), below are 10 sleeper picks that hold up, or are just so ridiculous and uniquely me. To be fair, when you blog about timely pop culture events or happenings, with many links to social posts or YouTube videos that inevitably get removed, not much ages well. So I’ve tried to avoid linking to those. One thing that never goes out of style? My annual Hallmark Holiday movie blog that I’ve done all 10 years.

• Fuller House: The Supporting Characters Comeback
• Drake Lyrics for Every Textual Situation
• The Do’s & Don’ts of A Slumber Party…
• Top Ten Dance Movie Montages
• Puppy Bowl XIII Top Picks
• My First Big Girl Job
• Quaran-tunez Dance Party
• 90’s Movie Characters I Wanted To Date
• Thirty, Flirty & Full of Anxiety.
• Death & Taxes at Walmart

Since I’ve put so much blood, sweat, tears, and diarrhea into this labor of love through the years, it’d be a missed opp not to toss one last promo of old material into the mix. My TV recaps can still be relevant in the binging era as people re-watch or discover old TV shows. So if you happen to dive into the perils of reality TV or BAD scripted music-themed dramas, please don’t forget to follow along with my episodic rants.

• Bach Nation
• RHOBH
• Empire
• Nashville

And lastly, I’ve curated several playlists to match literally any mood you ever might have. From throwbacks in rap, pop, and punk, to TV specific soundtracks, to summer paloozas, to breakup songs. These are playlists I still have in rotation on the reg, and some I even created weird hype videos to promote. I really will stop at nothing to be embarrassing. Regardless, these playlists are timeless and still slap, so if you have Spotify, check them out!

The Kudos

AHright, I’m wrapping it up now, I swear. A couple months ago I took a sweatshirt to an event where a vendor does chain-stitching on the spot. I asked her to stitch The Salty Ju, because I can never have too much branded swag. Natch, I had to explain what that means and as I shared that it’s my 10 year old blog, she replied “oh, that’s cool that you’re still blogging, I remember back when it was big and I HAD to read my regular blogs every day.” Most people would let this backhanded compliment fly, but I’m not most people. *in Michael Jordan voice* And I took that personally. I thought she was being condescending AF telling me oh that’s cute you’ve hung onto a dying medium that absolutely no one cares about anymore. And I simmered on it until right now. She’s not wrong. Long-form writing was very much a fad that got WOMPED by the age of social media and audio/video content. Once people realized they could watch a 30 second video, or listen to a podcast while they did other shit, the blog pretty much died. RIP.

Leave it to me to join a trend at its downfall and then never let it out of my cold, dead hands. I DID consider other mediums many times. I attempted a podcast in 2018 and immeds started crying because I hated the sound of my voice. In 2020, I got way more into TikTok, unfortunately attempting dances 😬. I think we can all agree that ain’t me. Writing is what I like to do, and if that’s not cool then in the words of my sassy 7-year-old niece, WHO EVEN CARES?! What’s cool about this decade-long run is that people (you) still read what I have to say. Even if it’s just one person. Even if that one person is related to me and had a direct hand in bringing me onto this earth. HI MOM! 👋🏻 I write because it makes me feel better and if one person gets a case of the HAHA’s from it, that’s pretty awesome.

SO THANK YOU, READER! To my subscribers who get my ramblings delivered right to their inbox, GRAZIE MILLE. Even if those ramblings are delivered right to your spam folder. Still counts. To anyone who has commented or liked or reposted or interacted with any of my work at all on social media, MERCI. I see you, and you’re doing the lord’s work. The algorithm–especially on Facebook–is that the more interaction there is on a post, the longer it will live in a page’s feed and get resurfaced for new people to see. So every little bit helps for my quaint fanbase of Salties. Also, words of affirmation, though not my love language, gives me the warm fuzzies to keep writing. And of course, thank you to anyone who made an effort to celebrate this accomplishment with me IN PERSON in either New Jersey or Syracuse. Showing up to have a drink so I didn’t have to ring in this anniversary alone meant the world to me! If you didn’t make it, please know that you were swiftly added to the list of people who are dead to me. Last but certainly not least, to family and friends who have been a part of blogging fodder willingly or unwillingly, who have been forced to take countless obnoxious solo shots of me everywhere we go, who have been co-stars in my lil videos, who have had to edit writing or give feedback, I quite literally couldn’t have done it without ya. YOU DA REAL ONES.

My salty era is far from over. I’m gonna keep being publicly salty…and vulnerable, messy, self-deprecating, goofy, obnoxious, emotional, opinionated, sarcastic, and keep oversharing out loud for hopefully another decade. ❤️